Agricultural Production Marketing

Agricultural Production Marketing

Indonesia needs to supply its market by imported fruit or horticultural production  due to lack of domestic production of fruits. So the fruit increament production has to be fostered as soon as possibel. In line with this thinking , the industrial crops production or plantation is now applying the policy of converting the land to fruit crops production. many estate crops plantation are now converting to fruit crops plantation as manggo, papaya, bananas and the like.

The main driver of the increase in consumer demand for quality assurance is to increase consumer awareness of the quality and safety of the food they consume. Increasing the news about the food poisoning and food contamination has prompted more consumers take in buying and consuming food. In this case not excluding the fruit agribusiness sector

The trend towards agribusiness fruits and production marketing of agricultural commodities and other food, is the implementation of a Quality Assurance System. Actually, quality assurance has been carried out for years, but only in recent years has grown by leaps and bounds. It became a very important issue in agribusiness.

 As a result of that, food producers, in this case is a fruit, it is necessary to make improvements in the system of production in order to meet the interests of consumers. Without earnest effort, agribusiness fruits Indonesia will be in danger, because of the increased awareness of food quality and safety is not only in developed countries, but also began to grow in developing countries, including Indonesia
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Can the traditional fruit production systems we provide quality assurance of the products of fruits Indonesia? It seems to be difficult to meet. In order to guarantee the quality of Indonesian fruit can be done, then the fruits of production systems must be improved. Development of orchards with pattern / traditional systems can not provide assurance besides quality, is also not attractive for investors and profitable agribusiness and fruits in Indonesia. Therefore, fruit plantations should be a modern garden. According to the Research Center of Tropical Fruits, modern fruit plantations are plantations that have the following characteristics:

1. Professionally managed by using qualified human resources.

2. Implement quality management to ensure efficiency and productivity as well as sustainable production and environmentally sound.

3. Make use of agricultural science and technology can economically accountable.

4. The scale commercial efforts

5. It is a single unit (integration) of an agribusiness system intact.

Orchard development must meet the following characteristics:

1. Meet the economies of scale.
2. Allows payback in the short term.
3. Enables managers (management) professionals that guarantee certainty of production and distribution.
4. Applying cultured agriculture industry by applying modern farming technology and management.

That are the policy and taught of fruit/horticultural  production to meet the need of developing the earning of nation in the subsector of horticulture.





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